Wednesday, May 22, 2013

Sharecost ad

We have no control over or contact with the ad agency who does our external work. So most of the time, their stuff looks nothing like our stuff. I took elements from their Toolbox Pak "campaign" and did a series of ads and posters in our visual identity that can be customized by the broker with their logo and contact information.

Monday, February 18, 2013

Brochure, display and an ad

Here's a template brochure that I've taken a little further as for once I wasn't just provided information copy as usual. Content drives design.


This is a sponsorship sign and a series of pop-up banners.


And this is a full-page Flavours magazine ad. No copy was provided so I wrote the headline, then pulled from here and there and got to determine the structure. Made it much easier to design within the few hours I was given.


New pieces to fit the template

Creating a visual identity and then working within it while evolving it is a challenge. Here are some ads, templated ads, some carousel banners and screen shots of the website for our competitive insurance side.



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