I think it's funny how people so politely ask why the cover is so plain and the interior is so bright. I always tell them that I wanted to create contrast between the exterior and interior while maintaining our corporate visual identity standards. That's when their eyes gloss over and they squeak out a little, "oh." I don't tell them that the book has no focus and that the title is just a title and doesn't really communicate what the interior holds so therefore I really had nothing to work with. Just made it up as I went along...
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