Wednesday, May 22, 2013

Sharecost ad

We have no control over or contact with the ad agency who does our external work. So most of the time, their stuff looks nothing like our stuff. I took elements from their Toolbox Pak "campaign" and did a series of ads and posters in our visual identity that can be customized by the broker with their logo and contact information.

Monday, February 18, 2013

Brochure, display and an ad

Here's a template brochure that I've taken a little further as for once I wasn't just provided information copy as usual. Content drives design.


This is a sponsorship sign and a series of pop-up banners.


And this is a full-page Flavours magazine ad. No copy was provided so I wrote the headline, then pulled from here and there and got to determine the structure. Made it much easier to design within the few hours I was given.


New pieces to fit the template

Creating a visual identity and then working within it while evolving it is a challenge. Here are some ads, templated ads, some carousel banners and screen shots of the website for our competitive insurance side.



Tuesday, August 14, 2012

Wedding shower and party invitation


A wine and cheese soirée, here's the invitation I designed to celebrate the upcoming wedding of some friends who will be getting married in November in Hawaii.

Infographic - unfinished

Got squashed before finishing, but this is what I had come up with.

Tuesday, July 17, 2012

New visual identity

Been working on some new branding for the competitive part of our operations. It encompasses three companies operating in seven provinces. I wanted to make it flexible enough so that one day, perhaps they'll all use the same logo, but also so that we're not managing three different identities.




Turning into a collection

Here's the most recent issue of the Broker newsletter.


2011 Annual Report

The theme for this year's annual report was Changing Landscapes. Rather that just present a traditional landscape, I used gradients of colour to represent change. The clouds in the background imply land below without having to show it.

Friday, March 09, 2012

Convention print materials - Better Together

Better together. This + this = better together. Plus. Addition. Chalkboard. Get it? A fun excuse rock the typography a bit.

Monday, March 05, 2012

Old rate posters, bus backs and calendar


These are all from 2003 and 2004 which is a really long time in graphic design years, all within 5 years of getting out of school. 

Our provincial government used to promote our auto insurance rates so I used to do a lot of posters. On the first two I also came up with the theme/headlines as we don't have anyone to do any actual copywriting, just information writing. The calendar, bottom, was a retrospective on the province of Saskatchewan's 100th anniversary and how public insurance came to be.

Sunday, February 05, 2012

Masthead

Here's the masthead for our family blog. Though all my work is so colourful, I would love to design everything in black or one to two colours for the rest of my days...

Monday, December 26, 2011

Label


Label for a recipe book for my brother and sister-in-law to accompany the immersion blender I got them. Inspired by this: http://pinterest.com/pin/202099101997899176/

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